w insider

Meet The Insider at W Dubai Al Habtoor City

"Always on the hunt for what’s New in the city"

ALEXEY MELNIKOV

Dubai is one of the most dynamic cities in the world. New venues and happenings launch here on weekly basis. So my job is to find out the best of the best for my guests and get an exclusive backstage access. I love this city and how the most craziest ideas and concepts can become alive. The region is a melting pot of creative and innovative personalities in Fashion, Music and Design.

I joined the pre-opening team four month before the first guest ever checked in to the hotel. We saw how this fab, futuristic hotel evolved into the unique loud and bright scene of the happenings in the city. I love spending most of my free time exploring the city to find out the best of the best on the Dubai’s scene.

I am passioned about design and arts. The best area to find it all is is Alserkal Avenue. Among the rest of the art avenues this one stands out with unconventional projects. The whole avenue is filled with independent art exhibitions, fashion stores and cozy cafés. Alserkal Avenue organizes weekly events dedicated to Fashion, Music, Design and Fuel.

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